EZ Trak is a drive-up entry system, developed by Unitec specifically for the automobile dealer market.
“We purchased the EZ Trak to get a better handle on the number of cars we were washing at our dealership and have found that the accounting system has been invaluable. It features a really great tracking tool, giving us the ability to understand which departments are utilizing the car wash the most, and making it easy to allocate costs based on usage. One of the great features of the EZ Trak system is the keypad system for accessing the car wash. This has really proven to be an efficient tool for us. Under the dealership’s Customer for Life customer loyalty program, we provide free car washes. Last year alone, we did about 30,000 car washes, which has really been a great aspect of our customer service program. It’s a big selling point to have this loyalty program in place, and the EZ Trak system has made it easy for our team to manage it as well as achieve our business goals.”
Joe Belvedere, Apple Ford, Columbia, Maryland
